Pitik, an agritech startup in the livestock sector, sought to raise awareness of their collaboration with PT Charoen Pokphand Indonesia Tbk. (CPI), Indonesia's largest poultry producer. Despite a tight one-month timeframe, our strategic PR campaign secured a segment on CNA, an in-depth industry piece in The Ken, and coverage of Pitik's milestones, demonstrating the quality and impact of our efforts in a short period.
COUNTRIES COVERED
1
PLACEMENTS
15
AD VALUE
$183K
THE WORK 💡
CHALLENGES
With only a month to work together, our challenge was to secure meaningful media coverage that would highlight Pitik's groundbreaking collaboration with CPI and their innovative smart farming technology. We aimed to target a mix of mainstream and industry-specific media outlets to maximize exposure and effectively communicate the significance of this partnership to both general and specialized audiences.
SOLUTIONS
To make the most of our limited time, we developed a targeted media outreach strategy that emphasized the transformative potential of Pitik's technology and the importance of their collaboration with CPI. Our approach included: - Identifying high-impact media opportunities, such as a television segment on CNA, to reach a broad audience and showcase Pitik's technology in action. - Pursuing in-depth coverage in industry publications like The Ken to provide a comprehensive look at how Pitik's solutions are revolutionizing the poultry sector. - Leveraging Pitik's recent milestones to create timely news hooks and secure additional coverage. By focusing on quality over quantity and tailoring our pitches to each outlet's interests, we were able to secure impactful media placements that elevated Pitik's profile and effectively communicated the significance of their collaboration with CPI, despite the short timeframe.
THE RESULTS 🚀
RESULTS IN ACTION 🎬
Seedstars
Venture Capital
🌎 Global
Siklesa
Vehicle company
🇵🇭 Philippines