Humble Sustainability, a Philippine-based circular economy startup, aimed to widely publicize their oversubscribed seed funding round. Through a strategic PR campaign, we secured coverage in top international media like TechCrunch and Deal Street Asia, an exclusive interview with CNN Philippines, and widespread local Philippine coverage in online and print publications. Our efforts positioned Humble as a recognized leader in the Philippine sustainability sector.
COUNTRIES COVERED
1
PLACEMENTS
30+
AD VALUE
$13M+
THE WORK 💡
CHALLENGES
Our challenge was to secure PR opportunities for Humble Sustainability in their key markets, both locally in the Philippines and internationally. We aimed to target a diverse range of media outlets, from niche sustainability publications to mainstream news platforms, to maximize their reach and impact. Additionally, we sought to provide Humble with opportunities to delve deeper into their innovative solutions and unique approach to promoting a circular economy.
SOLUTIONS
To maximize the impact of Humble's funding announcement, we tailored our approach to each publication, ensuring the news was framed as relevant to their audience. We leveraged timely events like COP28 to position Humble's founders as thought leaders in sustainability, securing an interview that showcased their expertise. The strategy included: - Crafting compelling pitches that resonated with each outlet's focus - Capitalizing on current events to demonstrate Humble's relevance and authority - Targeting a mix of international, national, and local media to reach a wide audience By adapting our messaging and leveraging timely opportunities, we successfully amplified Humble's funding news and established them as a prominent voice in the sustainability space.
THE RESULTS 🚀
RESULTS IN ACTION 🎬
Seedstars
Venture Capital
🌎 Global
Siklesa
Vehicle company
🇵🇭 Philippines